The Apple Marketing Philosophy
The Apple Marketing Philosophy
Section titled “The Apple Marketing Philosophy”Empathy
Section titled “Empathy”We will truly understand their needs better than any other company.
In order to do a good job of those things we decide to do we must eliminate all of the unimportant opportunities.
Impute
Section titled “Impute”People DO judge a book by its cover.
We may have the best product, the highest quality, the most useful software etc.;
if we present them in a slipshod manner, they will be perceived as slipshod;
if we present them in a creative, professional manner, we will impute
the desired qualities.
Mike Markkula
January 3, 1977